To be upfront, I was a social medial doubter before I enrolled to this course, which might be attributed to my scientific/engineering background. During this past winter quarter-2013-, I had the great opportunity to learn what real marketing is from one of most enthusiastic, savvy, and well-connected lectures from the UW-Foster Business School as well as the Seattle area.
It is extremely challenging to summarized everything that we discussed and learned during my time at MKTG555, but some of the key point that I, personally, take home are: know your customer, size your market, and most important have a strategy. Also, we covered in depth the enormous power of social media, which to my understanding now to me more than a channel of communication-it is a community. With this said, I realized with this course that social media can be successfully leverage to build and market any product (nowadays, having a company’s facebook page will not cut it). You need to create an ecosystem in where you engage your community a.k.a. future and current customers as well as your industry peers. Moreover, it is essential to highlight that each social media setting is unique; customers will use twitter, pinterest, facebook, and many other to communicate, socialized, understand, and most important share your product-free marketing-. Understanding the relative strengths and weaknesses of these channels, grand portion covered in this class, will help companies to develop a campaign that not only just reach people, but also connect with your target consumers. Currently, to the best of my knowledge, the best social media campaigns had been directed to interpersonal interactions that are linked to social interaction of brands and expand beyond company’s products.
Throughout this class also we had the opportunity to put in practice a real marketing campaign, which is different from fancy strategies from the book, for our final class project. As well as we had the chance to meet some of the most recognized entrepreneurs in the Puget sound area- great experience!
Overall, this class was extremely informative and useful. I will definitely continue reading Geekwire, startup Seattle, marketing 555 blog as well as have better understanding of SEO now after looking into SEOMoz. I additionally will keep follow Steve Blank’s blog, since the information there has been helpful.