Assignment #3 – Pricing

Assignment #3 is not due until Tuesday 10/23.  There will be two options, one on pricing and one on distribution.

The pricing assignment option is as follows: Choose a company, preferably a startup, but a company that you are very familiar with.  Explain why their pricing strategy is costing them business, either unit sales or total revenue.  Briefly explain what new pricing strategies you would test if you were in charge of their marketing.

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