Limeade – Retention and Referrals

With health care expenditures soaring, there is an increasing need for workplace-based disease prevention and healthcare promotion as a means of improving health and wellness while lowering costs. It is found that an average return on investment suggests that the wider adoption of such programs could prove beneficial for budgets, productivity along with better health outcomes.

Traditional wellness approaches are only based on health costs. They fail to tap the potential of engaged, learning, high-performance employees. Ironically, they also miss the primary target of improving health and health cost. That is because they ignore the real-life human issues behind 75% of health costs.

Limeade, Start-up Company takes a refreshing well-being approach that’s 10 times better at predicting productivity than health-risk-only approaches. It launched well-planned wellness initiatives, and further devised ways to monitor or measure the result.

In the context of retention and referrals, it has designed means to increase the barriers to exit and lower the barrier to entry. Retention initiative focuses on retaining candidate by increasing their satisfaction and success. Retention activities include the following components:


  • A referral system where healthcare experts identify and use resources to assist participants in accomplishing their educational goals
  • A series of special topic workshops; and
  • A program of intrusive advising for development of a self-sufficient healthcare system.


The Retention Referral System is intended to provide an efficient and effective channel for communicating and identifying “at-risk” patients, so actions can be taken to help minimize negative consequences from their activities. It provides instructors with a centralized and consistent means of communicating to the Retention Coordinator the identities of patients who are in need of assistance and services.  Patient retention should be positively impacted by providing prompt and appropriate assistance to “at-risk” patients in their time of need.

The system has a three pointed approach based on optimising pricing, choosing outreach groups and using group-specific promotion programs such as company newsletters, e-mail, and bulletin boards.

Methods to Health Promotion Options:  The Wellness program takes into consideration the four quadrants of wellness:

  1. Needs Assessment – to determine requirement and interests:
  • Interest Surveys – tells what employees want (qualitative)
  • Needs Assessments – tells what employees need (quantitative)
  • Healthy NH 2010
  • Other available data sets (quantitative)
  1. Health Education: stress, nutrition, smoking, etc.
  2. Fitness Activities: walking programs, strength training, yoga, etc.
  3. Resources and Referral: bulletin boards, handouts, web-sites, telephonic medicine lines, etc.

The Strategy for Increasing Participation

  1. Organize competitions between groups; provide prizes that are relative to the effort expanded
  2. Provide monetary/non monetary incentives
  3. Networking-social support – Peer pressure, adopt a smoker
  4. Corporate culture – Policies
  5. Public monitoring –by displays and monitoring progress and achievement
  6. Health promotion events-walks, Smoke-out

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s