Not Just a List, but a Book

Quite similar to Craigslist, Angie’s List, Living Social, or CitySearch, Judy’s Book is a mixture of a local business directory with customer reviews and coupons. They call themselves, “The Social Search tool” with 4.5 million reviews, over 11 million place and business listings, and 450,000 members. 68% of their members are women, mostly moms, with 32% having household incomes over $100K and 65% are college graduates.

Given their strong female target market with buying power, Judy’s Book looks to attract small local businesses in major cities including Seattle, San Francisco, Los Angeles, and New York, among others. The goal of this website is to make it easy for consumers to store and share places and recommendations in a social book.

It’s an interesting way to keep track of your favorite local places, but I’m not sure I need yet another online site to reference. It’s already so hard to keep track of these different sites. When I search for a local restaurant, dentist or dry cleaners, I tend to start with Bing or Google, or ask friends on Facebook, but I may just give Judy’s Book a try, too.


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