The QuietNITE is a dentist-prescribed, FDA approved, Mandibular Repositioning Device sold in the rapidly growing Sleep Apnea market. It’s intended for treatment of mild to moderate Obstructive Sleep Apnea.
QuietNITE is positioned as the most affordable, noninvasive, comfortable, and effective snoring solution remains the dentist prescribed oral snoring preventative device. With regard to the value propositions, I suppose two points: one is saving time, the other one is economical. Saving time: You can fit this mouthpiece in 5 minutes at your home simply using boiling water and you can use it that same night. This “boil and bite” mouthpiece opens the airway while you sleep and this stops the cause of snoring. You and your sleep partner will finally be able to enjoy a restful night sleep together again when you use this stop snoring mouthpiece. Economical: you’ll save the money to visit the doctor. Problems can be solved at home.
The customer is a Dentist, a Dental Laboratory, or a Distributor. But I didn’t find much information about how producers communicate with their target customers. However, it’s estimated that more than one third of the population snore while sleeping. Spouses and children are often repeatedly disturbed during their sleep cycles by a snoring family member, which can lead to tensions and animosity. The market is so huge, so I don’t think it’s difficult to seize such opportunity.