BloomThat was founded under the premise that sending flowers should be simple and fast. The San Francisco startup partners with local florists to create a simple selection of tasteful arrangements, and then delivers those arrangements anywhere within 90 minutes of the city. BloomThat’s flowers are available exclusively through its website, http://www.bloomthat.com/ where it also employs an assortment of inbound marketing strategies to engage the consumer.
BloomThat celebrates interconnectivity in its social media presence to support its inbound marketing strategy. This interconnectivity allows customers to seamlessly navigate between its website and Facebook, Twitter, Pinterest, and Instagram. Each platform provides an experience tailored to the specific media. On Facebook, visitors are encouraged to invite Friends to like the BloomThat page, enabling potential customers to outwardly market, albeit with a personal touch. BloomThat utilizes Twitter to engage and connect with clients. A tweet @BloomThat read, Ugh, I couldn’t log into my account despite using the UN/Password I know was correct. Still waiting to reset email 5 mins later. Within minutes a BloomThat representative engaged the unhappy customer, which ultimately led to this follow-up tweet, Done. Ordered a pumpkin for my pumpkin. These are just two examples of BloomThat’s focus on inbound marketing through social media.