In searching for news stories on wedding planning, I came across a number of local and national newspapers that regularly featured wedding tools or tips. For example, the Los Angeles Times published an article on the Key to successful wedding: planning and The Washington Post featured an article on When to start planning your wedding. The articles provide expert advice on what you need and where to go to get started. These are the types of articles that I envision for Ring of Engagement.
We would want to target journalists at traditional newspapers who write for the Lifestyle section or Wedding blog. We could pitch a story about newly married couples that saved thousands of dollars on their dream wedding by using Ring of Engagement. We could also pitch Ring of Engagement to tech blogs such as The Huffington Post or Mashable who have featured Wedding Tools for the Tech Savvy Bride and 30+ Online Tools For The Perfect Wedding. Ideally, we would continually pitch Ring of Engagement as an expert in wedding planning so that journalists can reference our online tool in their stories.