I have bought and parked quite a few domains through Godaddy over the years. As a customer, I have stuck with them mainly because it can be a pain in the rear to move my domains to other providers. In addition to being a pain to leave, they also do a few other things to make it easy for me to stay:
- They send me reminder emails months in advance of my domains expiring. While I find this practice a little silly, it does serve to remind me they still exist and keep their brand somewhat at the top of my mind
- They encourage me to set my domains to auto-renew so I don’t have to do anything to stay with them when a domain expires.
- They offer a fairly low price for buying domain names (though there are now several providers that are cheaper)
- Their domain management tools are better than a lot of other competitors.
Godaddy has what I consider a rather ingenious way to get you to refer other customers. They make it easy for you to manage domains purchased by others. For example, if a client needed a domain, I could have them purchase the domain on their own through Godaddy and get them to grant me access to manage it. With other providers, I would either have to purchase the domain on my own account and bill the client, or I would have to get the login & password the client used to buy the domain (which the client never remembers…).