Individual Project-Chinese Radio Seattle LLC

Chinese Radio Seattle LLC-

Chinese Radio Seattle LLC (subsequently referred to CRS) is the first Chinese radio in Washington State. CRS was founded in May 2012, the radio broadcasting mainly in Chinese Mandarin for the Chinese community in the Seattle area. Its goal is to be the best Chinese radio station and service the Chinese community. It has varies programs including local and global news, talk shows, music and songs. It programs through different channels on radio, online and mobile. Customers can listen on an AM radio 1150AM, digital HD channel3 98.9FM,, and 1150|KKNW on mobiles Apps and Tunein Radio. The potential listeners/customers base is about 150 thousands. Being the only Mandarin Radio station in the Seattle area, which has smaller Chinese community as compared to that in LA, SFO or Vancouver, CRS has already had loyalty listeners for its popular shows. CRS on air Monday to Friday from 9 pm to 12 am. It has different topics follow by the daily news. Majority of the listeners listen through FM and Online record. When people miss the on-live version, they can listen to the historical records online. There are some topics that people would need to pay before they can listen online, but most of the topics that are made available online are free of charge. CRS actively involves in the Chinese community to build its brand awareness.


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