47 Degrees – #123

47 Degrees develops mobile and web applications. They are targeting businesses that want to introduce or improve online interactions with their customers and connect via an IOS, Android, and/or web application. The potential market includes businesses of all sizes and industries.

The segment they are going after are businesses that find it more valuable to outsource the design and development of an application versus hiring engineers to do the job in house. So, the initial segment is probably small to medium sized businesses with English or Spanish as their primary language. Since they position themselves as a personable company who believes that in-person conversations are very important, it seems they are going after local businesses within Seattle and Cadiz.
They are positioning themselves as a full service company that can take a company from having an idea to delivery of an application with a proven method.

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