Carena caters to healthcare consumers who are interested in a simple model for acute care needs. With the CareSimple service, individual subscribers pay a monthly subscription fee and a small usage fee for phone and online visits. The CareSimple subscriber segment includes affluent individuals willing to pay for a seamless, convenient healthcare experience for acute care needs as well as self-insured individuals on high deductible health plans seeking to maximize cost-efficiency. The CareSimple service augments large corporate contracts Carena has with companies including Microsoft and Costco as well as several large health systems in multiple states.
The cost savings and convenience are easy for users to rationalize when compared against costs associated with a typical urgent care or ER visit. It is interesting to note that while there is ample data showing the cost savings and high levels of patient satisfaction through telemedicine services, Carena maintains a premium position in the marketplace because insurance payers have yet to reimburse for this service.