StudentRND—a local Seattle start-up bringing programming opportunities to students—will be hosting its annual Code Day across six cities on January 18. StudentRND targets students in middle school through college, hoping to increase interest in programming and engineering. CodeDay is one of the major events used to draw in students, and StudentRND reaches roughly 12 million students each year through these events. For students who enjoy CodeDay, StudentRND promotes several other opportunities to learn programming and engineering. The goal for this Seattle start-up is to develop promising programmers and engineers, and the StudentRND hosts Labs for such promising students to receive instruction and practical problems in a month-long summer program where students work in teams. This Seattle start-up is going after the most promising future programmers and engineers, and they are starting with a wider segment hoping to convince smart individuals to consider these careers.