Walk Score is a Seattle-based company that rates the walkability of cities and neighborhoods all over America – the more accessible neighborhood amenities (restaurants, coffee shops, grocery stores, schools, parks, etc) are by foot the higher the walkable score from 0-100. They already log millions of scores per day in thousands of neighborhoods.
Walk Score is positioning themselves as a search, database, and analysis tool to make it “easy for people to evaluate walkability and transportation factors when choosing where to live”. Their mission is to endorse walkable livable neighborhoods through better data and visibility. They see pedestrian friendly neighborhoods as smart simple long-term solutions to support people’s health, the environment, and the economy.
Walk Score is targeting two primary customer segments: consumers and professionals. Consumers looking for rentals that want to live in walkable neighborhoods appear to be their primary target. www.walkscore.com targets this segment by offering an apartment and rental search app with interactive neighborhood maps showing proximity to amenities and transportation options and an associated neighborhood Walk Score for each rental property found in the search. They also give information on what locals are saying about the neighborhood, crime data, and photos. Their Walk Score Professional and Walk Score Data products provides similar functionality and data as www.walkscore.com but are targeted towards real estate, public health, finance, and urban planning professionals. Walk Score APIs are used by over 30,000 websites such as Zillow, ForRent.com, MyNewPlace, and ZipRealty.