Rivet & Sway positions itself as on online boutique that produces quality, fashionable eye glasses for women, and prices start at $169. A customer selects up to three sets of highly personalized eye glasses on their website. This is a product that has been slow to transition to e-commerce because of the need for specific prescription lenses and the very personal image associated with eyeglasses – a customer typically wants to try on several pairs and look in a mirror in a traditional brick and mortar store. But this barrier is slowly eroding and the firm offers free return shipping and a personal online stylist to help the customer select the right product.
This is a premium product marketed to women with disposable income and who desire a fashionable and specialized pair of glasses personalized for their faces. I think the market potential for this product is huge.