Rivet & Sway

Rivet & Sway positions itself as on online boutique that produces quality, fashionable eye glasses for women, and prices start at $169.  A customer selects up to three sets of highly personalized eye glasses on their website. This is a product that has been slow to transition to e-commerce because of the need for specific prescription lenses and the very personal image associated with eyeglasses – a customer typically wants to try on several pairs and look in a mirror in a traditional brick and mortar store.  But this barrier is slowly eroding and the firm offers free return shipping and a personal online stylist to help the customer select the right product.

This is a premium product marketed to women with disposable income and who desire a fashionable and specialized pair of glasses personalized for their faces. I think the market potential for this product is huge.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s