Sweet Grace Distilling makes artisan distilled spirits including vodka and bourbon. The vodka and bourbon are bottled in mason jars in order to differentiate from other competitors. The company is also importing and rebranding Irish Whiskey and dark rum.
The market for the products are likely more affluent drinkers who appreciate quality ingredients and locally made products.
The customer is someone who appreciates handcrafted, quality liquors. When it comes to drinking, quality is more important than quantity. The company isn’t solving a problem so much as filling a niche for handcrafted liquor.
Competitors aren’t mentioned, but I would expect Sweet Grace Distilling to target customers of companies such as Ketel One and Tito’s.
The products are Gain Creators for the customers.