The Box Noir, established in 2013, is a monthly subscription based service that delivers curated selections of wines, beers, or spirits. The company offers three categories of subscription boxes: wine only, beer only, and a mixed box of cocktails, spirits, beer, and wine.
Other companies that offer similar services are
– Pink Dot
The Box Noir is targeted towards consumers who look for custom affordable drinks. Custom drinks are expensive.
The business model is a gain creator for consumers.