The Box Noir (http://www.theboxnoir.com)

The Box Noir, established in 2013, is a monthly subscription based service that delivers curated selections of wines, beers, or spirits. The company offers three categories of subscription boxes: wine only, beer only, and a mixed box of cocktails, spirits, beer, and wine.

Other companies that offer similar services are

– Pink Dot
– Drizly
– DrinkIn

The Box Noir is targeted towards consumers who look for custom affordable drinks. Custom drinks are expensive.

The business model is a gain creator for consumers.

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