I have a need to go to New York City in late March for a conference as part of a transition from school to the professional world. I picked out the flight I wanted, and I usually fly American because I have an established frequent flyer account with that airline. I have been watching the flight price for a week, while waiting for funding to book the ticket. I don’t normally buy any of the upgrades, but for this particular flight, I was looking at an upgrade from the base price of $384 to about $465 for more miles, round-trip checked baggage, no change fee, and a few other things.
I also planned to buy from the American website, as all the travel website redirect you there anyway to purchase. My funding came through last Tuesday, so I proceeded to the American Air website to buy my ticket. I discovered that while the base price of the ticket ($384) had not changed since the previous day, the upgraded price I wanted, had. It had changed to $540.
As a loyal American customer, I decided to call the 800 line to ask for the lower price. When I reached someone, I was told that there was not a way to change the cost. As a result, I ended up buying the ticket for the base price without any upgrades at all from the website.
From a pricing standpoint, I was willing to pay $80 for the upgrades, but when the price for the upgrades became $156, I lost complete interest. I didn’t have a preference where I bought the ticket, but I did have a limit of what I was willing to pay for the upgrade.