According to the American Veterinary Medical Association, there were 69,926,000 dogs and 74,059,000 cats in the United States in 20121. Seattle is one city in the US that has more dogs than children2. Pet owners spend money on their pets every year – food, grooming, toys, clothing, and more. The size of the market makes it appealing to invest in the right product that will attract pet owners.
Trupanion, a provider of medical pet insurance, is #17 on Geekwire 200. Founded in Canada 1999, they have expanded greatly in the United States over the last couple of years. They strive to create plans that are easy to understand and list fair premiums, 90% coverage, and no payout limits as benefits to choosing their product.
I would invest in this company, as I believe it is a growing market. More pet owners are realizing the benefits of providing medical insurance for their pets. Their easy to understand approach gives them an advantage over the competition.