On Tuesday we introduced the course, and did a short lecture on Market Analysis and Segmentation. This course is focused on the practical and tactical execution of Customer Discovery and Validation strategies, so it’s valuable to take a look at how small companies are choosing an initial target market.
Please find a company you have never heard of in an industry that interests you. The Geekwire 200 list is a good source of small Seattle based start-ups, but if you have other sources you’d prefer to use, please feel free.
I’d like you to write a 1-2 sentence description of what the company does, and then a couple of paragraphs about who their target market appears to be. You can look at their web site, but also take a look at their social media channels and/or any press they have received. Try to take educational guesses and be as specific as you can. Things that you could explore include the following: Is the company reaching a B2C or B2B audience? What are the demographic, psychographic or geographic characteristics of the target market. Do they seem to have a very specific approach, or is it very generic? Are they developing a new market, or are they trying to steal existing customers from another product int hat market? You can keep your post short, but think about these things for our discussion Tuesday.
I’d *prefer* that the posts be turned in before 9:30pm Monday, but you officially have until Midnight for full credit.