IM signal develops smart clothing products which can give bio-feedback about user’s well-being, including heart rate and breathing. These clothes are made of high-quality, comfortable material and seamlessly integrated with smartphones so that users can check the status of their bodies any time and can get alerts about their heart rate and breathing limits.
Their value proposition is to deliver broader and more intimate feedback than existing wearable products. Their positioning is targeting health-conscious active people with tech interest to help them live a fitter, healthier and happier life. It seems like their value proposition is a good fit for their positioning, because health-conscious people might look for more sophisticated products than standard wearable products, like smart watches, whereas standard customer might prefer a simple watch with a plain feedback.
More information about OM signal can be found here.