Kyck is a comprehensive destination for soccer news, social sharing of soccer media and for organizing your own leagues.
Their value proposition is that they offer a technologically advanced but simple platform for organizing leagues and youth soccer teams. They also offer products that allow you to share soccer media clips and to receive soccer related news. While I dont play soccer in soccer leagues, I imagine that having a comprehensive planning tool for setting up leagues and teams would be valuable for organizers.
They are positioned primarily towards die hard soccer fans who either are planning leagues or who want to constantly consume soccer highlights and news.
Kyck’s products and value proposition are definitely in alignment with who they are positioned towards. They bleed soccer and that is evident in their product lineup.