Kyck

Kyck is a comprehensive destination for soccer news, social sharing of soccer media and for organizing your own leagues.

Value Proposition:
Their value proposition is that they offer a technologically advanced but simple platform for organizing leagues and youth soccer teams. They also offer products that allow you to share soccer media clips and to receive soccer related news. While I dont play soccer in soccer leagues, I imagine that having a comprehensive planning tool for setting up leagues and teams would be valuable for organizers.
They are positioned primarily towards die hard soccer fans who either are planning leagues or who want to constantly consume soccer highlights and news.
Kyck’s products and value proposition are definitely in alignment with who they are positioned towards. They bleed soccer and that is evident in their product lineup.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s