Golazo produces energy drinks that are made with natural ingredients and provide athletes with the refreshment they need to have the best performance on the field. Golazo drinks have no artificial flavors, colors, sweeteners or preservatives, and have 50% less sugar than the leading energy drinks. The company’s employees are soccer fans and players themselves, and understand the athletes’ needs for fast recovery, endurance, and mental acuity on the field. Their mission is to create drinks that give athletes what they need to optimize their performance in a natural way.
The company’s main target market is athletes (professional and amateur), who are conscious about their health, and performance. Golazo drinks provide them with the perfect mix of natural ingredients, great taste, and the recovery and energy they need. Golazo is disrupting an existing market that has large and established players, such as Gatorade and Powerade. The consumers in this market are increasingly aware of the negative effects of artificial ingredients, and Golazo offers them the natural alternative they are looking for.
Golazo reaches customers at supermarkets such as Whole Foods, Safeway, and QFC, and also online at Amazon.com. The company has also reached out to soccer fans by giving away free samples at Sounders games, and partnering with national (Yedlin), and global (Pele), soccer stars. Additionally, the company has a strong presence on social media and actively interacts with customers on Facebook, Twitter, and Instagram. Golazo’s team is committed to the mission of creating the best energy drinks in the world, and the company continues to grow its reach and influence in this market.