Twelve Apparel is a relatively small Seattle start-up company that offers exclusively designed scarfs for sports fans and was founded by UW Foster Business School alumni Katie Fraser in July 2014.
The company targets the sports fans in Seattle who would like to wear custom designed scarfs at a reasonable price to support their favorite teams like UW Huskies, Seattle Seahawks and Seattle Supersonics (barely forgotten). Although there are several other companies that sell sport scarfs, Twelve Apparel connects with its customers at a more personal level with its unique designs.
The company uses retails stores like UW bookstore to catch customers’ attention on the spot and benefits from a great Instagram presence to reach more potential customers and draw attention.
To check out their intriguing scarfs: