Welcome to Winter 2015. I still have some updating of this site to do, but this public facing blog serves a few purposes.
1) You should be able to look through about 6 or 7 quarters worth of articles about the start-up world from former UW MKTG 555 students. There are something like 600-800 articles on here by now. Use the search function, since the articles aren’t tagged very well.
2) You’ll be writing your own articles about start-ups that interest you. It’s a nice way to introduce yourself to anyone you might want to meet for real.
3) As a class, we’ll post articles that are interesting and worth reading, in lieu of merely using a textbook that was published 12-24 months ago. I regularly post articles to the page, but feel free to send me things that you want to discuss. We won’t always discuss the articles, but they are good reads if you are interested in Entrepreneurial Marketing.