Assignment 1

Please look at the Geekwire Seattle Startup 200. Pick a company between # 100 and 200 (or smaller and not on the list) – preferably a product you use or would use – and analyze their potential market. Who does it look like they are going after, and what segment are they starting with? (Note: I’m not asking for a marker sizing exercise here. Just take a look at the type of customer they are going after, and who they are trying to steal customers from.)

Please try to tag the assignment with the categories “Assignments” and “Market Analysis.”

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