Assignment 1 – #188 Remitly Market Analysis

Have you ever had trouble sending money internationally from the US? Many people are nervous about sending money overseas. Remitly is a Seattle based company that serves as a viable option in sending money internationally. It is fast, safe, and secure for anybody to send money outside of the US.  All you need is a bank account!

The type of customer they are going after are ones with family and friends from countries outside of the US. Most likely these are individuals aged 18+. The individuals range from parents sending money to children, family members sending money to each other, and friends sending money to friends. One incentive of using Remitly is their exchange rates and low cost in fees. The type of customers Remitly is attracted to are those who use Western Union and Xoon for sending money internationally.


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