Dwellable – Overview and Market

Dwellable enables travelers to quickly and easily find their next vacation rental. What makes Dwellable stand out in the online vacation rental industry is its emphasis on mobile since day one. More than half of Dwellable’s users discover properties on their mobile devices. Its apps on iOS and Android are intuitive and visually engaging, earning it the #1 rated spot for vacation rental apps.

The global market for online vacation rentals is roughly $100 billion. Dwellable targets two segments within this market: people listing vacation rentals and people looking for vacation rentals. Dwellable offers those listing rentals a dashboard to track user interest and access to their Quality Scored rating, a proprietary algorithm Dwellable uses to rank properties in list results. For users looking for rentals, Dwellable provides the ability to save favorite properties, read reviews from previous renters, view calendar availability, and more. Currently, users cannot book the rental directly through the Dwellable site or app; instead the user is redirected to the property website to complete the transaction.

Dwellable’s biggest competition by far is HomeAway, which manages sites like VRBO.com and VactionRentals.com. HomeAway’s collection of sites has more than 900,000 listings total, while Dwellable has just 300,000. However, Dwellable’s laser focus on mobile should help them to chip away at HomeAway’s sizable share of the online vacation rental business, since mobile users convert at twice the rate of desktop users. Dwellable reported 25,000 inquiries and more than $10 million in gross bookings for 2013, and expected that number to grow in 2014 and 2015.

 

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