SeniorHomes.com was founded by former Microsoft and All Star Directories marketing executives Chris Rodde and Jay Goldstein in 2008. SeniorHomes.com was born with the mission to help seniors and their families find housing and care for themselves and their loved ones by providing objective information on their website and via their free Care Advisor service. It was ranked at #116 in Geekwire 200 Startup List.
It serves as a online marketplace to connect both senior housing providers and seekers (including seniors and their families). They provided the information about difference types senior housing including: Independent living, Assisted living, Memory care, Care homes and Nursing Homes. The users can search by the type of housing and location preferred.
They mainly use digital media (SEO, SEM, Display Ads and social media) to go after their target customers. They are targeting both the actual users, seniors as well as influencers/information seekers, such as their families. Also, they need to reach out to senior housing providers for richer and better housing inventories.
They start with individual customers and providers locally. With the success at local market, they start national expansion in 2011. It has expanded to over 30+ metro areas in U.S. and listed over 80,000 senior living communities.
Potentially, in addition to individual customers, they can reach out to corporate customer such as insurance company to include senior housing as part of the compensation/health care benefits to sell the product in bulk.