Yapta is a pioneer in airfare price assurance services for corporate and individual travelers. It is the developer of FareIQ, an intelligent price tracking technology that can help travelers find and track the cheapest airfare at their wills. Now, it has developed its service in hotel and car booking in travel management market.
Yapta is looking after customers that want to save money as much as possible and as quick as possible on the itinerary. Same experience but lower cost. According to a survey on the business of American vacations, more than 50% of the people said they will not spend more than $5,000 on their vacation. For an individual or family travel, most people will have a budget and want to minimize the travel cost, which also becomes the mission for Yapta. At the start of Yapta, it gained more than 1 million registered members and delivered more than $450 million in airfare savings alerts to consumers, which also proved its success in fixing the position.
The other category of Yapta’s customer is companies with heavy travel volumes. By constantly tracking booked airfares and flagging lower rates when they become available, Yapta provides services to reduce companies’ spend and extend their Travel & Entertainment budget. The increasing volume of domestic and international business development raise the demand of travel management services for corporations. From my experience as an officer, the airfare and accommodation fee usually makes up the biggest proportion of a business trip. As a result, Yapta’s products FareIQ and RoomIQ can provide practical support for companies’ budget control.
Yapta’s product to cope with the volatility of the airfare/hotel price market is advanced. Its persistence in visualizing how much the customer has saved owe to Yapta’s service also has helped it to build its reputation and attract more customers gradually. Other travel management companies like Expedia, American Express, Priceline, Cadence, Travel Management Company and Ultramar. However, Yapta is still unique in the market since it moves actively towards the optimal choice for customers using their advanced statistic analysis technology. If I work for an organization that want to manage our travel budget, I would love to use their services for convenience and safety.