Modern technology has led to constant communication with our family, friends, and colleagues, even when we are on the go. The myriad of available communication mediums has led to the expectation that we will be available and within reach at all times. There is no longer an excuse to be late for any event without first informing someone, or an excuse to get lost. Technology shows us where to go, allows us to inform each other of our expected arrival time and enables us to constantly update each other on our travel status. However, this expectation can lead to dangerous practices such as texting while driving, or to rude behavior such as constant texting during meetings or while engaged with others. It can also be a burden to keep others updated on our location and on our ETA. For the busy person on the go this can be stressful.
This is where Glympse comes in. This technology allows the user to send their location to anyone. The recipient will open the message and “glimpse” where the user is on a map and will see their location move in real time.
Glympse appears to have started by targeting the young, tech-savvy market segment. Glympse has not been heavily promoted and is mostly in use by those in the startup and tech scenes. Glympse has a presence at Meetup and other technology events, which has succeeded in increasing its visibility in that target market. As those initial users adapt the app, they send Glympses to their friends, thus spreading use and knowledge of this application. As awareness of Glympse expands and more people adopt the technology, I believe that Glympse will reach a wider target market.
I personally use Glympse, as do some of my friends, which leads me to believe that we are part of the initial and expanding target market. We are all busy people on the go, who want to safely, conveniently, and quickly let our friends, family, and colleagues know where we are at.
This leads me to the overall market analysis. Glympse has the ability to expand into the majority of the marketplace. This is not a technology that stands to benefit only specific demographics; it can help anyone who wishes to know where someone is, or wants others to know where they are. This includes virtually everyone.
Glympse could easily expand to include people in the following markets:
- Families with kids. If a child sends a Glympse to their parents, it allows the parent to see where the child is at all times. The parents can monitor their progress. This may give many parents the peace of mind to let their kids venture out on their own, whether they are beginning to drive, or going out with a friend.
- People in an unfamiliar place. Glympse can be used when the user is trying to meet up with someone but they do not know the address, or if one or both people are unfamiliar with the area. Rather than try to describe landmarks or search out an address, they can send the person a Glympse, allowing the recipient to follow the map to reach them.
- People on the move. Say two users are taking a walk around Greenlake and they agree to meet in the middle. Glympse allows them to see each other’s progress and ensure that they don’t accidentally bypass each other.
These many uses imply that Glympse has the potential to acquire customers who are currently relying solely on Google Maps or other similar map applications. Glympse takes it to the next step, by allowing users to share where they are at without addresses or landmarks. Glympse also has the potential to take the place of other more expensive technologies that are designed to help parents keep track of their children and their vehicles.