Dwellable is a Seattle Start-up company providing online reservation service of vacation rental properties on its website and mobile applications. The founder and CEO Adam Doppelt is also the cofounder of Urban Spoon. According to him, the inspiration to build this company is a disastrous family trip experience in Hawaii. The pain point made him realize that a better searching site should be in place with objective and reliable searching results that redefines the searching experience in vacation rental market.
With the existing competitors such as AirBnB and Homeaway thriving in marketing, Dwellable is also targeting at travelers and property owners. The secret sauce for Dwellable’s quick tap into the market is its technology based visual designing, listing algorithm and listing free for property owners.
What worth mentioning in marketing that really sets Dwellable apart is that, by utilizing SEO/content marketing, thought leadership, App Store Optimization and social media, the company quickly gained public attention in short period of time and attract early adopters and fans at very low cost.
Moving forward, the challenges for Dwellable would be scale the business via strategic alliance with more property rental businesses, improving inventory and driving traffic without sacrifice of quality.