Blog#2 – Breathometer

Breathometer is the leader in breath analysis technology. Breathometer chose Facebook, blogs, twitter, Google+, Pintrest, and Vimeo to focus on their marketing online channels. From the number of followers, their Facebook did the best job on 15,281 likes and the least market on Google+ on 78 followers.

Their mission is to build the world’s first portable breath analysis platform to help people make smarter decisions, improve healthcare and to save lives. Founded by Charles Michael Yim in September 2012, Breathometer develops innovative breath sensing technology combined with superior design, and usability to deliver the best of breed digital health products.

They did pretty good job on the video, which introduces the product and provides samples how end customer to use it and how the product impact people’s daily life. However, from the number of views and likes from their youtube video and Vimeo, they still have lots of space to improve to market to targeted audience.


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