Doughbies is the company I’ve chosen. Its purpose and value proposition does not seem very glorious. However, its marketing and core service do speak to those busy, tech obsessed audience who could use a batch of freshly baked cookies at night but only wished they had someone else to bake those cookies for them.
Doubhbies is an online marketplace for locally baked goods. Specifically, the company is creating a new category that seemingly can be described as “on-demand freshly baked cookies”. It claims to deliver “freshly baked cookies in 20 minutes or less in San Francisco, beginning in Soma”.
I’d approach these 3 bloggers if I were to the CEO:
-GrubHub (any blogger would do as this would get them some exposure to the “take-out” community”
–Sally’s Baking Addition: active baking/dessert blogger on Pinterest