I’m a software engineer and search a lot on technology for work. Recently I have been working with mobile apps and have been searching a lot related to that. I went to CNN.com to read an article and noticed technology related ads. They are quite geared towards my interests. Overall, I found the ads are quite relevant and ended up clicking up on the second one to see what it is about. It is much better than showing me auto ads, as I’m currently not looking to buy a car.