Products: I used to shop in Macy’s online store. Recently I just searched for boots on Macy’s website and clicked on the product I’m interested in and stayed on that webpage for couple of minutes. Several minutes later when I logged on my Facebook page, that pair of boots appeared on the right hand side of my Facebook page.
Services: I just joint Marketing Profs as a member and have searched for its online courses. Several days later when I happened to go to gigaom.com to read a marketing article, the online course provided by Marketing Profs appeared on that webpage. Another example is about Marketo. I used to search for marketing articles through Marketo. And an ad asking me to download an article from Marketo was magically showing up on my Facebook page. I’ve also seen many other retargeting examples from online retail stores such as Amazon.com and taobao.com.
Generally speaking, these retargeting type of ads are distracting, especially when they are showing up on some totally irrelevant website of their business. But they are still effective in my opinion since they do make me more likely to buy and I did take many actions through those retargeting ads. I will download most of the articles from Marketo whenever I saw the ads on other website. And I used to spent hundreds of dollars on Amazon.com through its retargeting ads. The most important reason those ads work for me is because they know my product preference and shopping style through my recent activities on their website. So the products or services they displayed on the other website are either attractive for me in general or what I’m looking for recently. That’s how retargeting ads success – get to know the customers purchasing behavior and meet their demand.