51Zhaohu® is an informational and social networking channel for Chinese residents in the North America. Users can connect with the local community by browsing, joining, or creating events on the website. By registering the accounts through QQ/WeChat (the most popular social network platforms for Chinese population), the users can view and share the local events with their existing network at QQ or WeChat.
The startup positions themselves by creating a new market for Chinese community throughout North America. By fulfilling the needs of their target customers, 51Zhaohu® is aiming to connect the Chinese new comers to the domestic Chinese community to solve their social living needs, such as making new friends, sharing restaurants reviews, joining sports events, chipping in group buy, or grouping domestic travel, etc. They started to reach their first customers by creating small local offshore events throughout the universities and major global companies in North America. For example, international and exchanging students, relocating professionals and their families, and domestic tourists are their target customers.