Lead by landscape architect Dale Nussbaum, the Nussbaum Group has taken landscape construction and maintenance to a whole new level. While they do not design the landscapes they do provide the following services for residential and commercial clients: collaborative landscape construction services, comprehensive organic landscape maintenance services, efficient year-round maintenance of all types of irrigation and landscape lighting systems, annual color and container designs and installation, and holiday and event lighting.
The landscape construction and maintenance market is nothing new. The Nussbaum Group however is dedicated to an elevated attention to quality and success. Dale’s experience as a landscape architect positions him as an expert in the process of landscape design and implementation. Adept at speaking the languages of design and construction Dale has his company more valuable to his clients than a typical contractor. At first glance the Nussbaum Group feels more like a design firm than contractors. This is what sets them apart and has allowed them to disrupt the market.
The Nussbaum Group straddles and interesting line between B2B and B2C. While their end clients typically are high-end residences and small commercial spaces, most of the Nussbaum Group’s marketing efforts are directed at the design firms that bring them into a project. These firms ultimately act as evangelists passing the Nussbaum Group on to their own clients where they work together to install landscapes, and the Nussbaum Group continues to work maintaining the landscapes they’ve built.
To reach the firms that bring them into projects the Nussbaum Group relies primarily on referrals and direct contact through office visits and trade shows. These efforts directly reflect their commitment to quality and service. From a branding perspective their goal is to “look smart and appeal to the high design sensibilities of Architects and Landscape Architects.” Quality comes through in everything from their sleek graphics and consistent branding, down to the weight and finish of their paper stock. In addition to the typical logo and pantone associations to their branding the Nussbaum Group has adopted chocolate as a key element in their marketing.
One super fun strategy they have employed, Dale refers to as “Doughnut Marketing”. They bring doughnuts to design firms around town that they do or would like to do business with. This allows the Nussbaum Group to stay present in the companies’ minds, and it facilitates an ongoing conversation unbounded by the constraints of a formal meeting. As their ability to collaborate is key to the Nussbaum Group’s offerings these conversations are all the more important.