Every year, hundreds and thousands of Chinese students are considering opportunities to study abroad. This is a huge lucrative market for training schools such as New Oriental to provide full suite of services to help students achieve their dream of international study. New Oriental School is the first language training school that went public at NYSC in 2006. Since then, hundreds of language training schools and international consultancy service booming at an incredible speed. These schools provide TOEFL, GMAT, LSAT, GRE, SAT test preparation classes and experienced overseas studies consultants work closely with students throughout the entire process of preparing to go abroad: from school selection and application, to scholarship applications, to the visa and immigration process, to practical assistance such as locating student and off-campus housing.
BewithDTR is an international study training institution providing TOEFL, SAT and US college application consultancy service based in Shanghai, China. It is named after the owner, young entrepreneur, Dong TangRong. Before starting the company, he used to work for New Oriental School. He started worked as a part-time English teacher at New Oriental since junior year in college. After years in the New Oriental, an idea is generated and growing in his mind. That is, to build a learning community that’s totally different from what’s available in the market.
Like many of the young teachers who left New Oriental, DTR started his own training school – BewithDTR. Unlike many of them, he didn’t just copycat the model of New Oriental to recruit as many student as possible and provide all kinds of language training and international study consultancy. He chose to only focus on US college application and TOEFL and SAT tests, which are the preliminary tests for US college application. The way he disrupted the market is by provided small classes (15 students) including not only English, and subject matter training, but also other subjects as culture, history, politics, music, art, modern culture, etc to prepare the students to bridge the difference before they entered a different education system.
DTR was admitted to Columbia University for Education major in 2011 and observed great difference of the mentality and behaviors of Chinese students in US colleges. He found that, though many of them might score very high at academic subjects, they have little awareness to plan their future life and career. Thus, he wanted to start a small and intimate community based study group that would help these young students not only get admitted in the best school in the US but also build their all-round competitiveness to succeed in their life.
As he had built good reputation during his past job at New Oriental in the past years, DTR leveraged “Word of Mouth” from his past students and got constant referral resources. Unlike the other training schools that either set huge 100+ student classes or one-on-one tutoring service, he intentionally limit the size of his class size to 15 and set entry barrier to accept student. That is to say, he pick the candidate students that only meet his specific critiria.
In 2011, DTR started this first class of 20 high school student and helped them successfully get accepted to their dream school, including MIT and Wellesley. These student became the evangelists for his school thereafter. They are awarded as “Angel” Students and cherished as the most important people in his life.