Jobvention – Automatic Sourcing Job Board is a job site that allows small and medium sized businesses to post a job and get talent referrals in 48 hours or less. Jobvention uses a combination of search and data analysis to match talent from around the web with businesses that need help. Founded in Seattle in 2013, by Microsoft and Amazon alumni, Alvin Loh and Hui Dai. has disrupted the market with its Search String Generator, companies can simply type in the key words for a job position and receive 5-10 qualified candidate leads in 48 hours. Compared with the efficient matching service at, other job search websites (such as LinkedIn, depend on the job searchers to register on the website and to apply for the particular position, and the recruiters need to go through the painful process of filtering through tons of resumes manually; or the head hunter needs to actually “connect” with the people on LinkedIn to get their contact information. The search tools on is quite powerful, other than the candidate pool in its own candidate pool, it can also links job postings from other websites such as Craigslist and Google Apps for Business. Moreover, it aggregates information for a single post by synchronizing messages in the Gmail inbox, and present them directly as text within the app, which saves a ton of time, you don’t need to go back and forth for a job post. is mainly after the market of small and medium businesses, and the major use case is online recruiting. To target those customers, has positioned itself as between and craigslist –– it is much cheaper than, and more professional than Craigslist. The major channel in which reaches their customers is through direct mails, other channels include Facebook and Twitter.


Blog #3 PRO SKY — online digital training for job seekers


PRO SKY is an interesting online digital marketing training provider. The company provides training on high-demand job skills for job seekers. The unique advantage of PRO SKY is that it offers not just knowledge training on vital digital skills (SEO, digital marketing, social media marketing), but also “internship” experience in real-life projects. I am not so sure about the quality of those internship experiences, but this kind of practical training resembles MBA education. So if I were the CEO of this company, I would try to reach out to people who have influential voice in the digital marketing talent, or someone who have authority in the digital marketing education, preferably MBA education.

So I identify Tanzina Vega as the first person to reach out to, she is a journalist at New York Time, her expertise is in new media business models and technologies. One of her popular article is about the digital talent gap.

The second person I would reach out to is Edward Neveraumont ( He is the CMO of A Place For Mum, a popular blogger, author of digital marketing book, and a teacher of online marketing at Foster Business School of University of Washington. He is also an influential blogger and twitter (33.7k followers).

The third person to reach out is Craig Roseberg (blog: Craig Rosenberg is the co-founder of TOPO (research, advisory and consulting firm that help companies exceed their revenue targets). He is also quite an influencer in digital marketing, his blog “the funnelholic” covers topic about online media, online lead generation, social selling and etc… the audience of his blog can be potential customers of PRO SKY.

Beeline Bikes: Zappos meets Geek Squad for Bicycles (and more!)


Beeline Bikes brings the bicycle shop to the customer at their home, office, or other convenient location. Over 60 companies (and growing) in the SF Bay Area provide Beeline Bikes On-Site Bicycle service for their employee bike commuters and cyclists. We provide a dramatically improved consumer experience by melding a passion for bikes, technology and best practices in service delivery & supply chain management.

Beeline Bikes wants be perceived as an on-the-go bicycle shop to its target customers. The traditional bike service is time-consuming and very inconvenient for most customers. To repair your bike, you basically need to load bikes to cars and drive to a brick-and-mortal service provider. And just like fixing your car, you need to then wait for several days for the service to be done. Beeline Bikes positions itself as a better solution to this problem. The solution offered by Beeline Bikes is unique in a way that it gives customers a much more convenient way to fix their bikes: if you bicycles need help, you just need to call Beeline Bikes, and the On-Site Bicycle service will come to you. It seems like Beeline Bikes is a convenient bike repair service provider, but as I read on, it is becoming somewhat confusing that Beeline Bikes also positions itself as a bike shop, selling bike parts, bike accessories, and even new bikes.

Value Proposition
Beeline Bikes — the bicycle shop on wheels. We bring a friendly, certified, and background-checked mechanic to you for all your biking needs. We provide great service for a price lower than the average bike shop, a selection of high-quality bicycle parts and accessories, and we can even help you buy a new bike. No more loading bikes into cars, wasting time on weekends or being without your bike while service is done at a shop. Our happy customers include commuters, families with multiple bikes in their garage, and avid cyclists of all types. The Beeline shop is a complete bike shop on wheels, offering full service, parts, accessories and bicycle sales.

The value proposition for Beeline Bikes emphasizes ultimate convenience, which matches their positioning as being a “On-Site Bicycle service”. And as I read on, I also catch phrases of competitive pricing. It seems like Beeline Bikes wants to have it all, and it is targeting almost every possible bike customers: commuters, road racers, cross country and downhill mountain bikers, weekend warriors and family or recreational riders. If anything, it needs to be more focused to its target customers in its value proposition.

Judy’s Book: Craig’s List meets Zagats meets Orkut

Judy’s Book is a social search tool as well as a web community where users can exchange reviews and recommend local business and places. In 2004, Seth Godin called it “Craig’s List meets Zagats meets Orkut.”

It looks like Judy’s Book is going after households and families, who are the major audience of the site and also where the quality reviews come from. Among those households, Judy’s Book looks especially at moms who are seeking trusted advice on local activities and explore local favorites. As a local business directory, the listings on Judy’s Book are mostly small business; they are the target merchant customers to Judy’s Book. Those small businesses can submit their deals in the web community, and the site will show the store search content in good placements.

I think Judy’s Book has potential in the market of “personalized search results”. With its localized search focus, it enables users to get reviews and recommendations on local store and share places and recommendations in social media such as Pinterest. The reviews and recommendations encompass all aspects of social lives, which include car dealers reviews; dentists and vets recommendations; civic and community libraries; elementary schools, and colleges and universities; art museums and restaurants.

Judy’s Book surely has an advantage in it review quality. It is the first local rating and review site to add Pinterest sharing to its photos. This also serves the local small business good as they can use the reviews to increase their social media presence and get more easily found through SEO. But the business rating and reviews industry is already a red ocean with big players such as Yelp, Urban Spoon, Craiglist and Citysearch, Judy’s Book also face competition from similar startups such as Insider Pages.

To stand out from the competition, and steal customers from those big players, Judy’s Book should go further in personalized search results. Other than just listings, Consumers are now using local search for directions, operating hours, price comparisons and so on. Traditional site listings will have limited market potential despite the large demand for local search; it needs to adapt its search solutions according to consumers’ needs and expectations. Therefore, a mobile strategy will be necessary.