Suggested Books

Blogs to read through the quarter:
  • 500 Startups Presentations on Slideshare
  • Steve Blank’s Blog.  We’ll refer to a lot of Steve’s work throughout the quarter.
  • – A Blog about Business, Behavior and the Brain
  • Check out the links I recommend on the side.  Everyone will find something more interesting.  The key is bringing good discussions to class.
Books I Recommend:
  • Lean Startup by Eric Ries – Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
  • Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore – The bible for bringing disruptive products to larger markets.
  • Purple Cow by Seth Godin – On being remarkable – a classic by one of the godfathers of modern marketing.

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