If you did not receive this via email. please let me know. This is simply a copy/paste of what I forwarded everyone via Blackboard.
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Because we only have 8 sessions, we will accelerate quickly. Here are the assignments due this week, by 5:45pm Monday 1/14.
1) You should have formed your group and emailed me your team members. If you do not have a group, we’ll decide whether it makes more sense to have you join existing groups, or we may form you all togtehr into a new one. We will see on Monday.
2) The groups that are formed should go through the basic exercise of setting up a Twitter account. We will discuss why this is important and how to use it on Monday, but please just set up the account andmake sure your group members kno whow to access it. Please do the same on Slideshare.net.
3) Individual assignment: Last week’s class focused on finding a good market to build a business in. To complete that topic area, I would like you to look at a very small company. I suggest using the Geekwire 200 list as a reference point. Look for one of the companies neaar the bottom of the list, perhaps past the 100-150 mark, and do a brief profile on what market they appear to be going after, and what segment of that market they appear to be marketing to. This is not meant to be a comprehensive analysis. But big a company you are genuinely interested in, read their web site and any associated articles about them, and write somewhere between 300-600 words (3-5 paragraphs) in which you breifly describe what the company does, who they are targeting, and why you think they are approaching that segment first.
4) You will all receive WordPress invites shortly. If you cannot access WordPress, please let me know.
UW Marketing 555 