Pathable price strategy and distribution channel

Pathable is a local software company. It delivers their service to optimize the social network events and private meeting scheduling, especially for business conferences and settings. Pathable help transform the event website into a thriving community, enable attendees, speakers, exhibitors and sponsors to meet, converse, share ideas and schedule private meetings.

 

Pathable help social network and private meeting scheduling tools help your attendees meet before, during and after your event. The more engagement your attendees could access, the more successful your business conference is. Organizers establish the event community with your own brand, logo, look and URL. Under the registration integration, Pathable automatically import and invite attendees from RegOnline, Cvent or in-house ticketing system, which helps increase attendance and revenue with networking tools. Attendees find people with common interests before the event, choose session and schedule private meetings in their own Pathable community and export your calendar to Outlook, iCal or view on the mobile device. They can also find out which people you know from Facebook, Twitter, or LinkedIn who are attending. Attendees can even book a meeting by sending broadcast message to their client within the community. Exhibitors could virtualize tradeshow booths for their year-round exposure and interaction. Organizers would be able to sell multiple sponsorship opportunities within the interface. Speakers can upload their own session handouts and slide decks for easy attendee retrieval. Public social network, like Facebook is inappropriate for business settings and Pathable indicates the highest engagement level in the industry.

 

Pathable’s current pricing strategy is based on subscription. Typically, a single site event, which can remain active for up to a year, is quoted in two options. Basic, $799; Premium, $3,999. The quote difference stems from service delivery distinction in amount of member profile management, registration integration, customized exhibitor and sponsor landing page, site reservation, expert support and so on. As for multiple events, they have custom pricing quote that builds in some volume discounts.

 

Distribution channel :

  1. Website platform
  2. Mobile app in IOS, blackberry and Android;
  3. broadcast message between organizers, exhibitors/ sponsors, attendees, speakers to smooth the whole network community.
  4. Compatible with Facebook, LinkedIn and Twitter, Pathable compares your social network contacts to the community membership so you know “who you know” that will be there, while separate profiles allow your attendees to present their professionally relevant information only.

 

 

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